Is It Just Me, Or...

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Friday, January 19, 2007

Worst Video Ever!!!



Let me preface this by saying I'm a huge Robert Plant fan. Even with the bulk of his fame coming from Zeppelin, he still managed to come out with a few decent singles on his own. This song included. But the video? My God, Robert, what were you thinking? It makes Journey's video for "Seperate Ways," look less awkward. I feel ashamed to be white when I watch these. Really.

First of all, "In The Mood," is kind of a psychadelic song. You have the trancy bass beat, the colorful guitar riffs and Plant's hypnotic voice. This song was not supposed to be made into a video. The record company probably looked at the rest of the tracks on this record and said, "I guess this is the only one we have to work with." So what do they come up with? Here's how the creative meeting went down...

Creative Consultant 1: "I see Robert in the studio with his band."
Record Company Big Whig: "I like it."
Creative Consultant 2: "I actually see a bunch of black people break dancing. Break dancing is very popular these days."
Record Big Whig: "You make a good point."
Creative Consultant 3: "Let's meet in the middle. It's the American Way."
Big Whig: "What are you implying here?"
CC3: "Robert and the band will be in the studio lip syncing the song while people break dance around him. It can't lose."
CC2: "Maybe Robert could even join in on the break dancing."
Big Whig: "Genius! What are we waiting for? Let's make a video damnit!"

20 years later, we watch this and wonder what was a better idea. Break dancing in a Robert Plant video, or New Coke?

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